5 Top Copywriting Tips ecourse!

-------------------DAY ONE---------------------------

Subject Line: 5 Top Copywriting Tips--Part 1

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Dear Valued Reader,

In this 5-part email course you will discover the 5 Steps I constantly
follow to write money making sales copy. I keep getting emails telling me
how great my sales letters are, and my letters don't just get comments, they
make sales. Now I have folks asking me to write letters for them or critique
theirs or they keep asking HOW I write such letters. Well, it's all in here.

If you follow the same steps I use and the same 'writing logic', I'm pretty
confident you'll be turning out much better letters than even I could write!
This is the same 5 steps I've used for the past 4 years marketing online
with great success, I'm sure you can use them, too. Enjoy the ecourse!

-----------How To Build Killer Sales Letters In 5 Steps!-------------

STEP 1: Your Headline Is Most Vital--Work Hard On It!

Your headline is the most important part of
your web site copy. Because of this, it is
imperative that you get it right the first time
you roll out ads that bring interested buyers to
your web site.

Personally, I've messed up a lot over the years
writing headlines, but somehow my copy always got
me through. These days since there's so much web
copy for your prospects to read, your headline
must be a real Killer to get them to read further
into your sales copy.

Without a great headline, 79% of web readers will
pass through your site WITHOUT giving one glance
to the rest of your copy. If your copy is KILLER
and your headline is weak, you will lose sales.
Take it from one who's been there and done that
with BAD headlines!

I will not presume to teach you everything there
is to know about writing headlines in here, however,
I will give you a few hints I've learned myself.

A colleague of mine, Yanik Silver of Instant Sales
Letters says that for you to get Killer headlines
that work, first make them sound POSITIVE. Leave
negative sounding copy until the end when you
have asked for the order. He says it's best to
draw people into your copy with a promise of
something they can immediately gain and not
something they may lose.

That's very sound advice. Positive (Strong
Promising) Headlines have been used successfully
for years. So take a cue from that and Model
what works.

That takes us to the second most important thing
you must know about writing killer copy..

Which we'll be discussing same time, same place
tomorrow. So, be on the look out for it!

Best regards,

Kunle Olomofe

Helpful Resources..

Here are 5 good headline templates you can model your headlines after. These
are off the top of my head, just something to get you started on the right
track..

1. If You're Not Using [insert name/title of your product here] Now, You'll
Hate Yourself Later

2. Do You Know the One Simple Way to [insert one strong benefit of your
product here]?

3. You Don't Have to Be [insert somebody or something BIG directly related
to your target prospects] to [insert a borning desire of your prospect
here]!

4. How Can We Guarantee We'll Provide [insert one or two benefits you
promise here]?

5. Here's How You Can Decide If [insert name/title of your product here] Can
Help You!

-------------------DAY TWO---------------------------

Subject Line: 5 Top Copywriting Tips--Part 2

====================[ Advertisement ]========================
[YOUR ADVERTISEMENT GOES HERE]
=============================================================

Dear Valued Reader,

Welcome to Part 2 of the "5 Top Copywriting Tips" ecourse from Kunle
Olomofe! In this 5-part email course you will discover the 5 Steps I
constantly follow to write money making sales copy.

If you follow the same steps I use and if you use the same 'writing logic' I
use, I'm pretty confident you'll be turning out much better letters than
even I could write! Enjoy the rest of the course!

-----------How To Build Killer Sales Letters In 5 Steps!-------------

STEP 2: Always Model What Works!

97% of your prospects will probably react the
exact same way to your copy as any other good
copy on the internet. That's why direct marketers
in general can record sale after sale after sale.

If you see a letter that appears to be pulling in
a great response, this tip is a sure-fire way to
clone the same response at your own web site.

When I say "model what works" I don't mean "copy
people word for word". I mean open your eyes and
pick out those parts of a letter that appear strong
and rich in emotion and are good reaction getters.

I remember when I wrote my very first web site
sales letter. I had never published any letter
till that day, but the first day I uploaded it, I
closed my first sale. Several more sales came
in that first week alone. People were sending
me email upon email commenting on what a
great letter I had.

It was hard for them to believe that someone yet
unknown at that time could write such killer copy.

"Where had I been all this time?" The answer
to that is why YOU are reading this report right
now...

I was learning. I read and researched and visited
the sites of the "top guns". I also used one of
my best marketing weapons which is to NOT listen
only to what is being taught, but to actually MODEL
what is working for those who know what they
are doing!

I didn't really put much of what I read into practise,
though I took bits and pieces here and there. I was
mostly interested in web sites that had copy that
made ME buy or otherwise take action or feel a
sharp emotion that MADE me WANT to order right now!

I simply studied those letters and saw what was
working for them. What made ME react the way I
did? What did I like most about a particular
sales letter? Why did I continue to scroll down
and read on and on into this person's copy? What
held me spell bound?

Those where the questions I asked myself as I
read through letter after letter of the greats,
that appeared to work wonders.

I simply modeled my site copywriting style after
those I already knew worked. I really didn't try
to re-invent anything (though I often twisted &
tweaked something to make it work even better).

What I mostly did was check what those greats
copied from greats before them and those
before "them" a hundred years ago and
simply applied what had been working for
centuries directly to MY own copy.

Like I said, I improvised a little every now
and then, twisting something or the other until it
seemed perfect, even better than those I was
modelling. But the main point was that instead of
just reading copy article after copy article and
hoping to find a real secret, I took to the net
and modeled those sites that had copy after my
own heart. Copy that already worked and was
pulling in sales in truck loads daily. Copy that
worked day in and day out.

And then I used the same techniques in THOSE
letters to make my own copy sizzle and sell!

NB: I did not steal words or steal any phrases,
all I did was apply a thought I saw that made me
JUMP or made my hair stand on end, and took it to
mix with my own style of writing. And voila!...

I've since become one of the best non-professional
copywriters today. This takes me to my next point
in this ecourse... which we'll be talking about
tomorrow. Watch for it!

Best regards,

Kunle Olomofe

-------------------DAY THREE---------------------------

Subject Line: 5 Top Copywriting Tips--Part 3

====================[ Advertisement ]========================
[YOUR ADVERTISEMENT GOES HERE]
=============================================================

Dear Valued Reader,

Welcome to Part 3 of the "5 Top Copywriting Tips" ecourse from Kunle
Olomofe! In this 5-part email course you will discover the 5 Steps I
constantly follow to write money making sales copy.

If you follow the same steps I use and if you use the same 'writing logic' I
use, I'm pretty confident you'll be turning out much better letters than
even I could write! Enjoy the rest of the course!

-----------How To Build Killer Sales Letters In 5 Steps!-------------

STEP 3: Always Write From Your Heart. Let Your Writing Flow.

Don't think of what you're writing, just WRITE
it. Do this and you'll be almost 100% gauranteed
of great copy that makes sales almost non-stop!

What do I mean by the latter statement? I'll show
you what I mean by giving you some live examples.

A friend of mine (name withheld) who usually
complains about being totally inept at writing copy
to sell his products wrote me a spell binding
email last night.

His email was emotional. It touched me, made me
want to reach out a hand and say how much I was truly
sorry for all the pain he was telling me about
which he faced as a beginning marketer. I was
made to read, mouth agape, wondering how come
someone that said he was horrible at writing copy
could make me read every word of his 600 word
email and not skip any parts from boredom?

How did he manage to do that? How did he keep me
spell bound throughout his email to me? It's
simple. He wrote that email out of a necessity to
write. He was hurt, he felt pain when memories of
the story he retold came to him. All he did was
SAY what made him feel bad. He simply retold his
story the way his mind re-played it to him.

He never stopped for one minute to THINK about
what he was writing. He was telling the truth. He
himself was so touched by his writing that he
didn't stop to even THINK until there was
absolutely NOTHING more to say!

He wrote to me with emotion and in some magical
way, those emotions he felt a thousand miles away
when he wrote, transferred into his writing and
made me feel the tears and the sorrow of his
story only from READING the unadulterated words
of this hurt and pain-stricken fellow.

My point is this. When you write copy, you should
write it in the same manner. Let yourself come
out into your copy. Don't THINK first before you
say what you feel will sell your products. No.
Write to people the same way you truly, really
feel about your products or services.

If you are excited (and you should be with a good
product or service), do not drown that excitement
by following RULES for writing great copy. No!

Stop doing that! Forget the rules! They do not
exist! Only you, your product, its benefits
(what it can do for people that other products
can not match), the person you are writing to at
that very moment is who need to think about!

Think about nothing more than putting your
excitement down in the words that come to you as
you sit to write your copy! Do not THINK before
your write. Do not dissolve your real emotions
with words that you picked from another web site
or web copywriting book.

Write exactly as the words come to you and then
only after your real emotions have been laid out
in truth, can you follow through to the next step
which I will show you tomorrow. Watch for it!

Best regards,

Kunle Olomofe

-------------------DAY FOUR---------------------------

Subject Line: 5 Top Copywriting Tips--Part 4

====================[ Advertisement ]========================
[YOUR ADVERTISEMENT GOES HERE]
=============================================================

Dear Valued Reader,

Welcome to Part 4 of the "5 Top Copywriting Tips" ecourse from Kunle
Olomofe! In this 5-part email course you will discover the 5 Steps I
constantly follow to write money making sales copy.

If you follow the same steps I use and if you use the same 'writing logic' I
use, I'm pretty confident you'll be turning out much better letters than
even I could write! Enjoy the rest of the course!

-----------How To Build Killer Sales Letters In 5 Steps!-------------

STEP 4: Edit Your Sales Copy Like Your Life Depended On It!

Edit your writing by taking each word and
scrutinizing it till you're convinced it fits in
perfectly with the previous word and blends
beautifully into the next word after that.

In short, edit your sales copy like your life depended
on every word (in a way it does:). Just be sure to edit
everything you write so that every single word on your
page flows flawlessly into the next word. This will
bring out the MAGIC hiding in your copy!

Make certain (by reading and re-reading and
re-reading), that every phrase, paragraph,
sub-headline, even punctuation mark, works to
LEAD your reader right into the next part of
your letter.

I'll just cut this short and say this. When you
edit a sales letter you want to use to really
sell something, you're not editting for grammar
or to win a Nobel Prize for your writing skills.

You're writing to make the sale. You're writing
to convince your reader they are NOT wasting
their time listening to you.

The way you want to do that is to make sure
every single word, every single phrase, every
single paragraph, every single sub-headline,
packs a solid punch.

To get that, edit that letter till you wear yourself
out. Make sure there's nothing more you can
do before you upload it to get sales. Do this
and you can almost always guarantee that you
WILL make sales from that letter -- for certain.

Tomorrow we'll talk about the last tip. Watch
for it and see you then!

Best regards,

Kunle Olomofe

-------------------DAY FIVE---------------------------

Subject Line: 5 Top Copywriting Tips--Part 5

====================[ Advertisement ]========================
[YOUR ADVERTISEMENT GOES HERE]
=============================================================

Dear Valued Reader,

Welcome to Part 5 of the "5 Top Copywriting Tips" ecourse from Kunle
Olomofe! In this 5-part email course you will discover the 5 Steps I
constantly follow to write money making sales copy.

If you follow the same steps I use and if you use the same 'writing logic' I
use, I'm pretty confident you'll be turning out much better letters than
even I could write! Enjoy the rest of the course!

-----------How To Build Killer Sales Letters In 5 Steps!-------------

STEP 5: Use ONE PAGE Sales Letters As Much As Possible!

Avoid cutting up your copy. Use ONE PAGE
sales letters as much as possible.

Now this is not a rule, it's just a good piece of
advice from both my extensive marketing
experience and the exact way I and hundreds
of others react to web site copy.

I've tested 2 types of letters. The long
straight copy and the broken copy.

The long sales copy out matched the broken style
by 10:1. It's like I said, broken copy may work.
But long straight copy works 10 times better. Why
lose 900 more sales that you could have made for
every 1000 visitors?

If you need to see LIVE examples, then take
some moments to visit some of the direct
response web sites out there online.

I have listed some below to save you time
searching. While surfing the Internet, you can
do more research on your own.

For now here are just some of such sites.

http://www.autorespondergold.com
http://www.banneradmagic.com
http://www.carsecrets.com
http://www.ebookpaper.com
http://www.ebookpro.com
http://www.getfreeadvertising.com
http://www.instantinternetprofits.com
http://www.instantvisitors.com
http://www.netbreakthroughs.com
http://www.pdfcreator.com
http://www.pushbuttonletters.com
http://www.radiopublicity.com
http://www.yahoosecrets.com

Provided nothing has changed on me you'll
notice very quickly that all of these 13 top
money-makers use the straight copy style.

Why? It's like I said, ONE PAGE copy works
10 times better than broken copy.

The Exception That Disproves The Rule:

If you have A LOT of important stuff you want
to discuss with your readers you can probably
bend this rule and still get a huge response.

A few of the top money-makers I know make
money with broken copy, but these are rare.

A Matter of Personal Choice vs. Market Demand:

If I had the choice it's much easier for me to set up
a one page web site and it's much easier for many
of my readers to scroll down and get all the
excitement in one straight page. This is what works
with my prospects.

If in doubt, don't be afraid to TEST your
market to see what they react best to. Sometimes
TESTING really is the only way to know what works.

Bottom Line: I suggest you always use these 5 steps
to write your own spell-binding, sales generating web
site and email copy. This stuff works.

To your copywriting success!!!

Kunle Olomofe

Helpful resources..

Here's another email course on copywriting that packs a solid punch!
You're bound to benefit greatly from using the tips in here. Enjoy!
To start getting the ecourse now, send any blank email to:
7stepstokilleradcopy@getresponse.com

-------------------DAY SIX---------------------------

Subject Line: 5 Top Copywriting Tips: Special Rights Offer

Hello again,

Kunle Olomofe here.

Did you like the "5 Top Copywriting Tips" ecourse?

If yes, now you have the exclusive opportunity to use it as your own to get
new subscribers or to nurture your current mailing list. You can customize
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http://www.autorespondergold.com/5topcopywritingtipscustomization.html

Or, better yet, you can make instant money by actually selling the
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The choice is yours.
Your friend in success,

Kunle Olomofe
http://www.autorespondergold.com

PS: To take the ecourse again, email me at:
mailto:5topcopywritingtips@followupmarketer.com?subject=resend