STEP 4: KEYWORD PAGE CONTENT

Here is where the page content for your Keyword pages is entered.  This is what your visitors will read when they reach your Keyword page.  This is the most critical step in ensuring that your pages get the wanted response.  Keyword pages are the most important of all your template pages. These are the pages that will be filled with content related to potential customers and their search for the product/service that you are promoting. A good description is a requirement.

Site Title

Overview:

The site title is shown at the very top of the browser window that is displaying the web page.

How to:

Enter the title describing the group of template pages that you are creating. This should be less then 80 characters in length and contain a strong reference to your site theme.  For example, if you are creating a group of pages relating to Travel in Hawaii, the Site Title could read “Visit the best Hawaii Travel Site for the Best Travel Information and Deals”

The ~~appName~~ Way:

Include theme of your keywords as part of the Title.  This is one of the search engine criteria that will help your page ranking.  Keep the keyword very close to the beginning of the title.

If you include a couple of your strongest keywords as part of the site title this will be very helpful.  Remember, that although you can enter a large amount of text, you will not be able to see it all on your browser. Keep the title as short as possible that also meets the above criteria.

The site title is displayed at the top part of your web browser as in the image below.


To Use Pay Per Click Links Image

Background:

The Site Title is one of the components that the Search Engines is very interested in when reviewing your site. Keeping the Site Title highly focused on the theme for this group of pages is a very important factor in getting a well ranked page.

Promotion URL

Overview:

Enter the URL of the site you want to promote.  This can be the link to your site or to an affiliate site that you are an affiliate of.  This is a mandatory field and must be entered.

How to:

Enter the full URL of the web site that you are promoting with this group of template pages.  Ensure that the URL is correctly formatted including the “http://www.” 

An example of a URL is: "~~appURL~~" without the quote marks.

If you are promoting one of your own sites just enter that URL.  In my case it would be: ~~appURL~~.

If you are promoting an affiliate program that you will earn you commission when someone goes to that site through your template pages, enter that affiliate URL like this: http://www.marketingtips.com/sr/t.x/823092

This is our affiliate link to Corey Rudl's Internet Marketing Tips site.


Background:

Each group of ~~appName~~ pages have been designed to promote one affiliate program or website.  The Promotional URL is linked to many items on the standard template page templates.  This includes linking the Promotional URL to the Keyword Image that is displayed on every Template Page, linking the Promotional URL to keyword links and also using the Promotional URL to several other items on the template.

Contact Email

Overview:

Receive emails from the visitors to your website to grow markting, promotions and newsletter lists.

How to:

Enter the the email address where you would like to have contact emails from your visitors sent.

The ~~appName~~ Way:

For the professional internet marketer this is just one additional bonus. The ability to select templates that are have this feature enabled allows for easy building of mailing lists for promotions and newsletters.

Keyword Page Content

Overview:

Enter the content or the main text that you want to appear on each of the ~~appName~~ keyword pages.  Good content is very important for your Search Engine ranking but critical in giving your Web Site Visitor the confidence to click on your Promotional URL.

How to:

Use the WYSIWYG editor to enter the content that will appear on the Keyword page.  The content is one of the most critical factors in ensuring that your website will rank well with the search engines and in keeping website visitors to click on your Promotional URL.

Although this editor is very similar to the editor that was used to enter the Index Page Description, there is one big difference.  That is the placement of Keywords within the descriptive text of your page.

To place a keyword on the page, all you need to do is to click on the red “Keyword” image and then click on the location within the text where you want the keyword for the page to appear. You can also insert keywords at any place within the Keyword page content by inserting the following marker: ~~keyword~~. When the template engine is creating the pages it will replace the ~~keyword~~ with the actual keyword value.

For example:

Get your ~~keyword~~ vacation ideas here.

will result in a line that says the following if the keyword is "Calgary":

Get your Calgary vacation ideas here.

This image shows you where the text description appears on your template pages.


To Use Pay Per Click Links Image

The ~~appName~~ Way:

Much of ~~appName~~ is focused to the needs of the Search Engines.  This section must balance the needs of the Search Engine and the needs of the web site Visitor who will read your page.  This is a critical balance.  Without sufficient and value added content, website visitors will abandon your page ruining the change of them clicking on a link.  Ensure that your content is acceptable to the human reader.  This will go far in also making it Search Engine friendly.

The relationship of keywords to text is very important.  It is technically called “Keyword density” this measures the number of times that the keyword appears on the page versus all of the other text that is displayed.  One trick as explained by Ken Envoy of Site Sell is use keywords a little more frequently then you would in normal speech.  Be aware, that you can repeat the keyword too may times on your template page.  This should be avoided as it might cause the Search Engines to penalize your page.  If, when you read the content the keyword appears just once or twice more than it should then, you have done it right.  Otherwise consider adding or removing keyword repetition as needed.


Meta Tags Settings

Meta Description

Overview:

Meta tags help the search engines get information about the website. The "description' meta tag is a general description of what is contained on your webpage.   The Description Meta tag is sometimes displayed by the Search Engines along with the Title when returning search results. 

How to:

Enter the content of the "description" meta tag.  Keep the Meta Description short, 20 to 30 words maximum.  Work in your site's main keyword or the theme of your keyword group. 

The ~~appName~~ Way:

Make your meta description more dynamic.  Add "~~keyword~~" without the quote marks, anywhere in the text you want the keyword to appear.  This will ensure that the Meta Description will be customized to include the page keyword.

Background:

The meta Description is a short two or three line description of your website that is often displayed when search engine listings are displayed. Meta tags are only placed on the ~~appName~~ Keyword pages. Meta Tags are NOT placed on any of the index pages.

Meta Keywords

Overview:

Meta tags help the search engines get information about the website. The Keywords Meta Tag is a series of keywords that represent the content of your site.

How to:

Enter the content of the "keywords" meta tags. You should keep the number of keywords and content here to 80 characters or less.  Yes that is characters not keywords.

The ~~appName~~ Way:

The Professional Webmaster knows that the contents of the Keywords Meta tags must be in alignment with the contents of the page.  One standard approach is to enter the following as the Keywords Meta Tags:

~~keyword~~,~~siteTitle~~

This will place the current page’s keyword and the site title as the theme for the keyword pages.  If the site title is not too long then you can also include a couple of theme words that support the group of keyword pages that you are creating.


Background:

Meta tags are used by the search engines to get information about a website.  Good keywords help your page get ranked better.  Please be careful, keywords have been overused and abused in building pages.  More is not necessarily better.

Enter "~~keyword~~" without the quote marks at the very beginning of the keywords data entry area, follow that with one or more general keyword finally followed by the overall site keyword.  Although the list can be very long, you should organize the keyword list to laser target your web visitors and limit it to a dozen or two dozen maximum words maximum.  Please remember to not include keywords that you will be using to create template pages.  Placing the same keyword several times in the Keywords Mata tag is not best practice.

For example:
~~keyword~~, Rocky Mountains, Vacations

This will create the keyword meta tag for your template pages.

Meta tags are only placed on the ~~appName~~ Keyword pages. Meta Tags are NOT placed on any of the index pages.


Related Sites

Overview:

Related sites are other websites that have content similar to that described by the template page keyword.  By displaying these sites on your ~~appName~~ Page you increase the number of related content that is displayed.  This increases the value for the Search Engines.

How to:

Enter the number of related web sites you wish to include on each keyword focused Template page.

Background:

To Use Pay Per Click Links Image

Showing content from the top ranking sites in your keyword range will help your pages rank better.

This is because you will be displaying a bit of the same content as all of these pages combined with your keyword rich template pages.

Just select the number of these links that you wish to display on your template pages.

External Links

Overview:

If you have chosen to display content from related sites, you can determine if you want the links to those sites to be available from your template pages.

How to:

Click the No radio button to create Related Sites without any links.

Click the Yes radio button to create Related Sites with hyperlinks.


Background:

Click the NO radio button to make all the links for the chosen Related Sites inactive.  This means that all Related Site data including title, description and links will show, but visitors will not be able to leave your site by clicking on them.

Clicking the YES radio button will enable the external links and will display the Open Links radio buttons.  Click on the Open Links heading on the ~~appName~~ page to obtain a description of this feature.


Open Links

Overview:

This feature controls how the visitor will see the Related Sites information. If you chose to include Related Sites with External Links, then this feature will control how the Related Sites will be displayed for your website visitor. These radio buttons are only visible if you have clicked YES on the External Links question in the previous step. 

How to:

Choose "In the current browser window" if you want the links to open in the same browser window being used.

Click the "In a new browser window" if you want a new browser window to be opened.  If you click the "In a new browser window" this will allow a website visitor to close the Related Site browser window without affecting your Template page.  This is the recommended approach.