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© Copyright 2002-2003. All rights reserved.
Page 58
How To Investigate Any Business Opportunity
Checklist for Locating a Store
City or Town
1. Economic considerations:
·
   
Industry: Farming, Manufacturing, Trading,
·
   
Trend: Highly satisfactory, Growing, Stationary, Declining
·
   
Permanency: Old and well established, Old and reviving, New and promising, Recent and un-
certain
·
   
Diversification: Many and varied industries, Many of the same type, Few but varied, Dependent
on one industry
·
   
Stability: Constant, Satisfactory, Average, Subject to wide fluctuations,
·
   
Seasonally: Little or no seasonal change, Mild seasonal change, Periodic - every few years,
Highly seasonal in nature
·
   
Future: Very promising, Satisfactory, Uncertain, Poor outlook
2. Population
·
Income distribution: Mostly wealthy, Well distributed, Mostly middle income, Poor
·
Trend: Growing, Large and stable, Small and stable, Declining
·
Living status: Own homes, Pay substantial rent, Pay moderate rent, Pay low rent
3. Competition
·
Number of competing stores: Few, Average, Many, Too many
·
Type of management: Not progressive, Average, Above average, Alert and progressive
·
Presence of chains: No chains, Few chains, Average number, Many well established,
·
Type of competing stores: Unattractive, Average, Old and well established, New and modern
4. The town as a place to live
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