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How To Investigate Any Business Opportunity
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Character of the city: Are homes neat and clean, or run down and shabby? Are lawns, parks,
streets, and so on neat, modern, and generally attractive?
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Are adequate facilities available? Banking, Transportation, Professional services, Utilities, Schools
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Amusement centers, Medical and dental services
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Is the climate satisfactory for the type of business you are considering?
The Site
1. Competition:
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Number of independent stores of the same kind as yours: Same block, Same side of the
street, Across the street
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Number of chain stores: In the same block, Same side of the street, Across the street
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Kind of stores next door
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Number of vacancies: Same side of the street, Across the street, Next door
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Dollar sales of your nearest competitor
2. Traffic flow:
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Sex of pedestrians
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Age of pedestrians
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Destination of pedestrians
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Number of passersby
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Automobile traffic count
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Peak hours of traffic flow
3. Transportation
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Transfer points